Ministry Sub-Brand Questionnaire

Let's shape your Kids & Student ministry brands.

Sub-brands give ministries like Kids and Students their own personality — a look, voice, and energy that speaks directly to the people in that room, while still feeling like part of your church family. This questionnaire digs into each ministry separately so we can design something that truly fits.

Define Each Identity — Give Kids and Students their own name, feel, and personality.
Speak Their Language — Tune tone and visuals to the age group and the parents/leaders around them.
Stay Connected to Your Church — Balance individuality with your overall church brand.

Feel free to loop in your Kids and Student ministry leaders — their perspective is gold here.

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Identity

Let's start with what this ministry is called and what makes it feel like itself.

Current or desired Kids Ministry namee.g. "The Landing," "Kids Harbor"

Age range servede.g. Birth – 5th grade

Is there a mascot, character, or recurring theme (current or desired)?

Should this sub-brand feel like an extension of the main church brand, or its own distinct identity?

Clear extension of the main church brand Its own distinct identity Somewhere in between

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Audience & Voice

Kids ministry has two audiences at once: the kids in the room and the parents deciding to trust you. Let's speak to both.

Describe the typical kid in this ministry

What 3–5 words describe this ministry's vibe?e.g. silly, safe, adventurous, colorful, gentle

Any recurring phrase, verse, or catchphrase this ministry uses (or should use)?

Are there words, characters, or themes to avoid?Denominational sensitivities, past branding you want to move away from, etc.

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Visual Direction

Slide toward the side that best fits how this ministry should look and feel visually.

Any specific colors, characters, or visual ideas already in mind?

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Touchpoints & Assets

What do we already have to work with?

Link to current Kids Ministry logo (if any)

Link to current brand assets / color palette (if any)

Link 1–2 kids' ministries (church or otherwise) whose branding inspires you. What stands out?

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Identity

Let's start with what this ministry is called and what makes it feel like itself.

Current or desired Student Ministry namee.g. "The Rally," "Elevate Students"

Age/grade range servede.g. 6th – 12th grade

Is there a recurring theme, series style, or identity element (current or desired)?

Should this sub-brand feel like an extension of the main church brand, or its own distinct identity?

Clear extension of the main church brand Its own distinct identity Somewhere in between

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Audience & Voice

Students can smell inauthenticity fast. Let's define who they are and how this ministry should actually sound to them.

Describe the typical student in this ministry

What 3–5 words describe this ministry's vibe?e.g. bold, real, high-energy, chill, gritty

Any recurring phrase, verse, or catchphrase this ministry uses (or should use)?

Are there words, tones, or trends to avoid?Anything that would feel forced, dated, or "trying too hard" to students.

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Visual Direction

Slide toward the side that best fits how this ministry should look and feel visually.

Any specific colors, styles, or visual references already in mind?

📌

Touchpoints & Assets

What do we already have to work with?

Link to current Student Ministry logo (if any)

Link to current brand assets / color palette (if any)

Link 1–2 student ministries (church or otherwise) whose branding inspires you. What stands out?

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Final Details

Decision Makers

List anyone who needs to give input or final approval on these sub-brandsInclude name & role — e.g. Kids Director, Student Pastor, Communications Director.

Let's Plan Ahead Together

Are there any upcoming launches, series, or events you're hoping to align these sub-brands with?

Are there any key dates or recurring times when your team is unavailable?Camps, sabbaticals, holidays, regular days off, etc.

Ready to Bring These Brands to Life?

Click Submit to send your answers straight to our team. You can also download a copy for your own records or save this page as a PDF.

Let's shape your Kids & Student ministry brands.

Kids Ministry Sub-Brand

Identity

Audience & Voice

Visual Direction

Touchpoints & Assets

Student Ministry Sub-Brand

Identity

Audience & Voice

Visual Direction

Touchpoints & Assets

Final Details

Ready to Bring These Brands to Life?